Let's Build Your Beverage Brand in Nashville & Beyond

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FAQ

  • What areas do you service for in-store tastings and events?

    We primarily serve the greater Nashville area including downtown venues as well as liquor stores and restaurants throughout Middle Tennessee. Our current reach spans as far as Memphis, Chattanooga, Knoxville, and other regions of Middle TN with plans to continue statewide expansion.

  • What size brands do you normally work with?

    We have experience working with large and small brands, from newly launched  products to established national brands seeking specialized promotions. Our business can scale to meet any budget.


  • How do you ensure brand messaging is communicated properly?

    Our training process thoroughly educates ambassadors on each brand’s key attributes, imagery guidelines, product differences, ideal pairings, and more to deliver targeted messaging.


  • Can we provide input on event themes and decor?

    Absolutely, we welcome collaboration on fun concepts and experiential elements that show off your brand image for venue activations or external events.


  • What kind of consumer data and recaps do you provide?

    Post-event deliverables include sampling volumes, product sales metrics, foot traffic, product/experience feedback quotes, user generated content, and images capturing engagement.

  • Do you have a list of retail clients interested in hosting tastings?

    Yes, as a locally based agency we have built relationships with dozens of Nashville area liquor stores who are excited to allow analytical tastings.

  • Looking to work with Cheers Promotions?

    Cheers Promotions is always looking to grow our team of enthusiastic brand ambassadors. Please send an inquiry to lesa@cheerspromotions.com

One of my responsibilities is scheduling in-store sampling events for a very large wine and spirits store.
It can sometimes be an arduous task with last minute cancellations, staffing issues, and more.

But when I know a tasting event is being conducted by Lesa McCrary’s associates, I know they are going to be punctual and courteous, and I know they are going to help sell more product.

Two thumbs up!

- Sarah Beatty

I've been working with Lesa for over 5 years now and I am never disappointed in her and her team's results. She is quick to respond and goes above and beyond to help the brands she works with.

— Ian Cox

In 2018 when I was tasked to build a new brand in a highly competitive category I didn't know where to start. I had direction but no help. I was introduced to Lesa and started using Cheers Promotions, they quickly became my go to tasting company in Middle TN. Soon after working with Lesa I realized that Cheers Promotions was much more than a tasting company, they were a valued partner. With her contacts, dedication and passion for the industry my brand soon launched to the next level. I can truly say my success was directly connected to Lesa and her wonderful team at Cheers Promotions!

— Robert Foriest

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