Let's Put Your Beverage Brand in the Spotlight

In Store Tastings

When customers are browsing store shelves trying to decide what products to buy, our in-store tastings provide the perfect opportunity to catch their attention through personalized education right then and there. Rather than relying on a static bottle on a shelf, our charismatic and knowledgeable brand ambassadors set up an inviting table at point of purchase to engage shoppers up close through pouring samples as they discuss tasting notes, story behind the brand, and signature cocktail recipes that showcase what makes your product so special. By interacting directly with consumers when they have purchase options front of mind, our tastings turn passive shoppers into active buyers through memorable in-store experiences.

On Premise Activations

It can feel impossible to make your products stand out once patrons are inside a popular bar or restaurant. But our on-premise activations make your products the true main attraction. Our unforgettable venue-based experiences make sure clients see, know, and choose your beverage. Our lively brand ambassadors strike up organic conversations about your company’s local roots or superior ingredients as consumers sip innovative cocktails or taste-test different options. The hype lives on past the initial event thanks to social media shares and buzz created by event participants, for a long-term boost to sales and brand awareness.

Events

Making an impression during brief store visits or at a single bar location limits the prospects of connecting with diverse consumer segments. That’s why we find relevant external events that will draw your targeted audience and get in front of more ideal customers. From distinctively branded sponsor booths at highly-trafficked trade conventions to al fresco lounges at golf tournaments and interactive spaces at industry galas, our tailored event activations strike the perfect balance of sampling experience with brand visibility. Whether striking up conversations on convention hall floors or toasting retiring executives, our outgoing teams consistently create memorable moments for newcomers and connoisseurs alike, turning event attendees into enthusiastic brand advocates. We create significant positive word-of-mouth that organically spreads beyond those occasions alone to new consumers and fans.

Reporting & Analytics

You can't afford to just guess what's working when it comes to measuring promotional success. That’s why our comprehensive post-event recaps provide definitive sales metrics and consumer insights that accurately gauge campaign performance. You’ll receive deliverables that quantify precise tasting volumes, bottle sales increases, verbatim visitor reactions, venue feedback, demographic statistics, and first-hand images of engagement happening in real time. Robust response analytics empower you to double down on what works, based on genuine consumer behaviors rather than assumptions. When you can make data-driven decisions, you'll enjoy maximum reach and ROI.